New Brand Launch Promotion

Client
Dr Reddy’s Laboratory
Industry
Pharmaceutical
Brands
Relent Cold

Dr Reddy’s laboratory a company that is known to many with its vast range of well-known medicines across the globe. Relent Cold a well-known paediatric cough syrup for kids the complete thought behind the orange blossom diffuser was the colour of the syrup that was orange and the fragrance. Orange blossom diffuser proved to be the perfect product for the relent cold as the theme of orange matched the complete promotional concept with regards to colour, fragrance and the taste of the product.