In this blog, we’ll dive into whether personalized gifts are overrated, where they still shine, and how to make thoughtful choices in modern gifting.
Let’s Begin!
Personalized gifts may seem like extra work when choosing from the pre-made gifts is way easier. But did you know that the personalized gifting market will grow by 9% to 31 billion dollars? Such gifts are quite trending and have gained a lot of popularity.
Studies show that people love some kind of personalization and even become frustrated if they don’t get it. Gifts are the shimmering opportunity to offer your clients and employees such an experience! It may take a bit more effort, but hard work pays well in the long run.
Why Do People Choose Personalized Gifts?
When you give someone a gift just made for them, they feel special. The personalized corporate gift is favoured because:
- Instil what the receiver likes: When people receive gifts tailored to their liking, they feel valued and admired. It ensures the clients or employees will actually love the gifts and find them useful.
- Imparts a one-of-a-kind feel: Unlike normal corporate gifting for clients, any customization makes a gift unique. On the other hand, the usual gifts indicate that the sender hasn’t put much effort.
- Long-lasting feel: Customised gifts make a strong impression on the clients or employees.
- Celebrating any occasion: Personalise the gifts to suit birthdays, anniversaries or special corporate events.
Explore our insightful blog on Luxury Gifts for Banking & Insurance Executives: Elevate Corporate Gifting
The Case Against Personalized Gifts:
Even though personalization can create beautiful memories and build rapport in the corporate world, it doesn’t come without a few hurdles. Let’s break down here:
- High cost attached: Sometimes, customizing a gift means spending more than the mass-produced ones(eg, corporate gifts under 2000).
- Time-taking: To customize a gift, you have to know the minute details about the one receiving it. Names, likes, dislikes, and other data should be correct. Or else, it will create a negative impression on the clients or employees. This whole process can be tiring.
- Limited reuse: Since every gift is unique, it is hard to reuse or give it to someone else.
- Not for the masses: It is not practical to customize gifts for mass, like hundreds of customers or employees. The generic gifts work well for such situations.
Situations Where Personalized Gifts Work Best
Though normal gifts are effortless, cheaper, and practical, they don’t have the magic of personalization. There are times when a personalized business gift can render a special message:
- If any milestone is achieved
- Birthdays, weddings, anniversaries, etc.
- High-value clients and employees
- Celebrations and events like promotions, campaigns, etc.
Read More: Corporate Gifting Ideas – A Complete Guide
Personalized vs. Generic Gifts
Factor | Personalized Gifts | Generic Gifts |
Brand Recall | High – makes your brand memorable through thoughtful customization | Moderate – may not stand out without branding |
Suitability | Ideal for milestones, birthdays, anniversaries, promotions, and top clients | Suitable for festivals, onboarding, and mass staff gifting |
Professionalism | Impressive if subtle; risky if too personal | Always safe and widely accepted |
Cost | Higher – custom effort and design involved | Budget-friendly – easy to order in bulk |
Delivery Time | Slower – requires planning and lead time | Fast, readily available options |
Are personalized gifts still impactful in the corporate world?
In the corporate world, customization is tricky. A custom diary or engraved pen for top clients can leave a strong impression. However, over-personalization and producing it for the masses can feel unprofessional. The best way is to utilize both of the approaches. Save the customised corporate gifts for executives, the VIP clients, long-term employees, or for milestones, and occasions like birthdays or anniversaries. Use generic gifting for the masses when customization is irrelevant.
Avoid these Common Mistakes
- Over personalization: Don’t put many details, as it can ruin the appeal.
- Poor quality: Opt for high-quality gifts that can last long.
- Irrelevant customization: Avoid putting customization that can upset the receiver.
- Late orders: Gifts should arrive on time.
You May Also Like Reading: Top 5 Mistakes to Avoid in Corporate Gifting
Conclusion
Personalization may feel impractical and costlier for mass gifting. But when you want to create a memory and impression on your employees, or clients, mass-produced gifts don’t stand a chance. Customization leaves a positive impact on the receiver’s mind, something which generic gifts fail to do. Additionally, these gifts are for celebrating milestones, birthdays, etc. Want to create a deeper imprint on your corporate family? Explore our full collection of Premium Gifts that deliver lasting impact and go far beyond ordinary corporate gestures.
Frequently Asked Questions
1: Are personalized gifts more costly?
No. You can get personalized gifts at reasonable prices from many online sites. There are options for mass and corporate giftings.
2: What’s a great personalized gift for someone I don’t know well?
Try to gift something they can use daily, like engraved pens, nightlamps, or water bottles.
3: Do people actually use personalized gifts?
People usually admire gifts with a personal touch. If the gift is practical and useful, they will surely use it.
4: Can I return a personalized gift?
Most customised gifts can’t be returned.