The Biggest Study on Corporate Gift Statistics Ever says 70% of companies believe a personalized gift increases brand loyalty.
Corporate gifting has come such a long way now. They are more than a promo and are employed to build relationships with clients, partners, and employees. A personal message can make any gift an unforgettable experience. This is why companies are placing so much stress on personalized corporate gifts. They are kind of leaning away from off-the-shelf gifts and more toward customized gifts made for individuals.
Why Personalization Matters:
You can make your gifts meaningful and unique with customization. It has several other benefits, like:
- Builds connections: Personalising a gift for clients or employees shows them that you care. Every time they use your gift, they subconsciously think of your company. Plus, employees are pushed and recognized for their hard work.
- Perceived value is higher: An old-fashioned present can feel high-end, even with a couple of personal touches. It is no longer a regular thing but has been specifically intended for someone.
- Client retention: If a client or customer gets a personalized gift, they feel appreciated. This has the effect of increasing brand exposure without feeling like a promo or an ad.
Trending Corporate Gifts:
The world of corporate personalized gifts is rapidly evolving. They believe in:
- Smart gifts: Nowadays, brands offer chic, practical or even functional gifts. Customers appreciate smart techs such as wireless chargers or smart bottles.
- Eco-friendly alternatives: Opting for a sustainable way of doing business creates a good image of your brand. So pick out a present that’ll have no negative impact on the planet.
- Hyper-personalized gifts: AI can make gifts that pack unique emotions and experiences. This method also considers hobbies, likes, and other related information for the gifting strategy.
The Benefits of Personalization on Brand Impact
Customers or clients always remember a gift instilled with personal touches. It makes a brand statement by:
- Increasing customer loyalty: These personalized gifts help cement ties among clients and customers. They get the feeling that they are special and that they are part of the brand.
- Brand reminder: Each time the recipient utilizes the custom gifts, they will be reminded of the brand. This impresses them a long way down the line. Therefore improves the visibility of the brand not only for the user but also for the people nearby.
- Let’s reinforce a bond with the company: Giving helps to build new relations and tighten the old ones. A well-personalized gift can send a strong message to the users.
How to do Personalized Corporate Gifting the Right Way?
Suggested guidelines for corporate gifts:
- Ensure good quality: Giving people low-quality products for gifts will create a wrong image. So give on-trend products with quality.
- Relevance is key: Make sure you don’t forget about the taste and needs of the user. E.g. for those who frequently travel, a great gift would be a travel kit, not some remote staff member.
- Don’t Be Culturally Insensitive: Don’t use cultural or regional hints that can offend someone.
Plan Ahead: It takes time to prepare such gifts. Plan so that your gift can be delivered well.
Avoid doing these:
- Wrong Names or Demographics: Always double-check the spelling. One wrong name can take away the experience.
- Over-Personalization: Stay away from gifts that are over-personal, as they can make the receiver feel intruded upon.
- Low-Quality Materials: Make sure your employees or clients receive gift-quality items.
Lack of Utility: Don’t just personalize, make gifts useful and functional.
Conclusion
The next step of Corporate Gifting is adding a personal touch to every gift. Generic gifts are great for big groups or general events. But they can’t leave lasting impressions on clients and employees. On the bright side, corporate gifting for clients and employees presents a way to connect and build relationships. So, the companies are opting for gifts that give a unique feel and experience.
Looking for creative and practical corporate gift ideas tailored for your business? Visit our corporate gifting Solutions page for some inspiration.
Frequently Asked Questions
No, not at all. They might be slighter and costlier than generic ones, but boost repo and brand loyalty.
You can give customized notebooks, engraved pens, or tech accessories.
Adding personal details to gifts for large groups is weary and expensive.
Many brands are opting for green goodies. One can opt for bamboo bottles, reusable boxes and many more.