Five Reasons Why Companies Should Invest in Corporate Gifting

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Corporate gifting is an almost standard practice among companies in India in many industries today. This practice is very common because of the numerous benefits that it provides. This blog will highlight five reasons why companies should invest in corporate gifting.

1. Strengthen your Reputation

Corporate gifting is most commonly used to enhance business relationships. When you give a corporate gift, whether to employees or clients, you improve your standing in the eyes of the recipient.

Your gift showcases your values of gratitude, generosity and professionalism. You signal that you are a company that is performing well (well enough to give gifts, at least). You want to share the fruits of your labor because you care about your stakeholders and believe that your success is attributable to their efforts and partnership.

The more personalized and appropriate your gift is, the more thoughtful you will seem.  Keep your audience, their preferences and your intention in mind while selecting your gift to give the best possible gift within your budget

2. Express Appreciation Explicitly

Everyone enjoys being recognized and appreciated. The practice of corporate gifting helps companies clearly convey their appreciation for clients and employees. Through your gesture, you demonstrate that you recognize the value of the recipient’s partnership, and you want to make it evident to them.

In business, it is time consuming and costly to hire new employees or convert new clients. This expression of appreciation can help you develop and strengthen relationships with your stakeholders. Recipients will feel more bonded to you and are more likely to continue engaging with you in the future.  Since loyalty often drives the bottom-line of businesses, it is important to give corporate gifts when possible.

Corporate gifting can significantly boost morale and be the reason employees feel a stronger sense of belonging with the company. This is especially true if you gift merchandise like apparel, office accessories or gadgets personalized with the company’s logo. Employees will feel immense pride and team unity while flaunting their gifts, helping you retain top talent and making your investment in corporate gifting more than worth it. Check out our range of employee gifts.

3. Keep your Brand at the Forefront

Your corporate gift will serve as a brand reminder, regardless of whether or not it is personalized. Clients and employees will think of you when they use the gift and will associate positive feelings with your brand. If your gift is personalized, it will even serve as an advertisement to others who see the gift with your name or logo on it.

To maximize brand recall, make sure that your gift is a high-utility and high-quality item. The more often it is used, the more often clients will remember you. Office accessories like desk organizers, calculators, and stationery and technological gadgets like mobile chargers, smart water bottles, and headphones can be suitable gifts for this purpose.

While personalization is important, be mindful to avoid overbranding that may make your gift seem unusable, cheap or impersonal.  Your personalization should be subtle, sophisticated and aesthetically pleasing to encourage usage.

4. Differentiate Yourself from Competition

Nowadays almost every industry is competitive. Clients have numerous vendors to choose from and information about these vendors is easily accessible. Options are abundant and competition is tough. You can set yourself apart from the competition and create lasting impressions by giving corporate gifts.

Corporate gifting will signal to your clients and employees that you are thinking of them. You become the company that goes the extra mile to make the gesture and show your stakeholders how much you appreciate them.

While acquiring new clients is often a lengthy and challenging process, the right corporate gift can entice your client into working with you. Similarly, it can also convince existing clients to stay on with you. In these cases, the value of the business received from the client far exceeds the cost of the corporate gift, making it a worthwhile investment.

5. Celebrate occasions

India is a country with numerous festivals that we celebrate fervently. It is encouraged to give corporate gifts to celebrate such occasions because you can highlight how your company respects different religions and cultures. Corporate gifts given during these times become more memorable and have a lasting impact on recipients, whether they are clients or employees. Check out our range of corporate gifts for Holi

Similarly, you are encouraged to give corporate gifts whilst celebrating company milestones. This helps you generate awareness about and pride for your company’s success. Personalized gifts branded with the milestone could be appropriate in this case. Be mindful to give gifts that the recipient can actually use to ensure that they keep the gift with them for a long time.

Conclusion

In conclusion, corporate gifting- when done right- is a worthwhile investment. It helps you strengthen your relationship with clients and employees, improves your reputation and sets you apart from the competition. For more information, check out our blog on Things to Keep in Mind While Choosing Corporate Gifts to learn more.

Author

Gaurav Khatri
Gaurav Khatri is the partner at Big Imports and Gifts. He is a corporate gifting veteran with over 20 years of experience. He specializes in corporate gifting for pharmaceuticals, banking & insurance, IT and F&B.

Published Date :February 1, 2025

Last updated :February 1, 2025